I am now gear up with Screen Printing ink business
Screen Printing Ink Market Analysis in China
· To identify the market potential - How big and where is the market?
· China screen ink market is huge and diversified, yet there is no real dominating brand yet
· Most of the key distributors has already represented 1 or more ink brand
· Technical, financial and logistic support is the key element for successful sales, be it from the supplier or the distributors
· Market intelligence is very crucial for success - to identify the market gap and technical needed, i.e.
Ø Environmental issue and hazardous concern is getting straight and tough in future
Ø Production speed and better print performance is what customer strive for today
Ø Industrial development in China is at an unprecedented rate of growth, demand on suitable product, expertise service is immanent
• Proper corporate systems & logistic which deliver all of these requirement to the customers in the most effective and efficient way
• the right mix of account management skills, technical expertise
Market opportunity:
Ø Technical ink market – good adhesion, good mechanical resistant, good chemical resistant
Ø Industrial ink market – electronic industry, High demanding decorative industry, Digital industry
Suggested business plan:
• Commitment toward China market
• To understand today screen printing ink market situation in China
• Identify the business gap and prepare to follow the rule of the game
• Increase the market intelligent activities
• Build up local manufacturing plant, to explore the local raw material sourcing advantagePossible acquisition or joint venture